CHEAP COFFEE
Behind the Curtain of the Global Coffee Trade
I N T R O D U C I N G
Cheap Coffee: Behind the Curtain of the Global Coffee Trade
Look behind the curtain of the global coffee trade.
The green coffee value chain is broken. Cheap Coffee provides a broad explanation of the economics, mechanics, and power structures that define the industry today. It is a readable and digestible synthesis of thousands of pages of academic literature and expert interviews from disciplines ranging from economics to anthropology and from environmental science to history. Change, restructuring, and conscientious participation from all stakeholders are needed if coffee farming is to be a viable livelihood for the next generation and part of the solution to the climate crisis that is upon us.
About the author
Karl Wienhold is a researcher, consultant, and operator of post-colonial rural development, specifically the intersection between agrarian communities and the global economy, endeavoring to understand and undo extractive power structures in favor of equitable alternatives. His professional background is in management consulting, agriculture, and coffee trading. He is the founder of an organization that advocates for the empowerment of smallholder coffee farmers in Colombia, where he calls home.
Cheap Coffee
Behind the Curtain of the Global Coffee Trade
Print Edition
$14.95 • 6" x 9" softcover
Shipping: Domestic U.S. shipping $3; Canada $24 (sorry, that’s the actual cost of shipping); All other countries $29
For customers in Europe:
Digital Edition
$9.95 • Available for instant download via Amazon or Apple Books
Questions? Please contact us at roast@roastmagazine.com or 503.282.2399.
General Info:
roast@roastmagazine.com
Phone 503.282.2399
Fax 503.282.2388
Roast Staff