Sample Roasting: A Philosophical and Pragmatic Approach
Rob Hoos
Coffee roasting consultant, author and educator, Iteration.Coffee
Session Description
This session is meant to take a holistic look at sample roasting and ensure it is successful. It is influenced by and influences all of our buying, brewing, roasting and marketing. It simultaneously is and is-not profile roasting, yet it often does not receive the care and attention to detail that profile roasting and product development do, despite being responsible for more of the overall flavor of the coffee. Together, we’ll look at the assumptions and thought processes that influence our strategy of sample roasting and buying, look at the current definition of sample roasting and add to it some practical guidelines, and look at ways to make our sample roasting better.
Presenter
Rob Hoos is a coffee roasting consultant and owner of Iteration.Coffee. Rob is the author of Modulating the Flavor Profile of Coffee and has been a roaster since 2008. He has extensive experience in the specialty coffee industry, including roasting, training, purchasing and profile evaluation. He is a subject matter expert for the Specialty Coffee Association (SCA) and conducts coffee roasting workshops online and in-person at his lab in Rainier, Oregon.
Advertisement
