Interview With Verve Coffee Roasters: 2024 Macro Roaster of the Year
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In this episode, Roast publisher Connie Blumhardt talks with Colby Barr, co-owner of Verve Coffee Roasters—the 2024 Macro Roaster of the Year winner—featured in Issue 120: November | December 2023. Read the article here.
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Excerpt From the Article
“Since the beginning, Verve has focused on working directly with producers whenever possible. ‘When Ryan O’Donovan and I started this, direct trade was being formed and … all of our peers were out there doing it,’ says Colby Barr. They looked to the early pioneers of direct trade to figure out what coffee sourcing meant, ‘and apparently it meant you just travel around the world a lot and go meet people,’ he adds. ‘So we started doing that really early with no clue. … I can tell you firsthand, we were winging it hard but we were getting after it, and we were becoming successful.’”
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