Interview With The Author: Geoff Watts on Relationship Coffee and Direct Trade
Welcome to Roast Podcast.
In this episode, Roast publisher Connie Blumhardt talks with author Geoff Watts about the article "Relationship Coffee and Direct Trade: Two Decades On" from Issue 123: May | June 2024. Read the article here.
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Excerpt From the Article
“Direct trade was not designed as a certification or a fixed set of standards. In fact, it was the opposite—a dynamic approach to buying and selling coffees derived from practical needs and strong convictions about the meaning and value of partnership. As such, direct trade never attempted the impossible task of developing a formulaic system of metrics, instead relying on constant communication, reevaluation and adjustment. It had rules, as any good relationship must, but not requirements. Perhaps most importantly, it wasn’t meant as a single-use instrument. Its application was meant to be long- term, with a real commitment to work together year after year facing obstacles together and persisting through difficulties.”
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